Friday, July 30, 2010

Name that Bud

Anheuser-Busch just lost a critical trademark case in Europe. A Czech company named Budvar has received the sole rights to use the name "Budweiser" for their alcoholic beverage in Austria and Germany. The name in German literally means "from the city of Budweis" of which Budvar's bier is, but Anheuser-Busch's "beer" is not.

So, Bud cannot be called Bud in Germany. It needs a new name. This is where we come to the rescue. Name that "beer." What should Bud be called in Europe?

My suggestion is to pull from the classic Monty Python philosopher's song sketch and say that since Bud is a lot like making love in a canoe it be renamed "Dasani." Other suggestions?